Own your bookings. Keep more of your revenue.
We build the booking engine, payment flow and customer journey directly into your own website, so customers book with you, not through a marketplace that takes a cut of every transaction.
Stop renting your customer relationship.
Many businesses rely on third-party platforms that charge monthly fees, commission, or a percentage of every booking. Over a year, those fees often cost more than building your own system in the first place.
We bring the booking journey back onto your own website, so customers can book with you directly, without sending them away to another platform.
A booking journey built around your business.
No platform lock-in
Your customers, your data, your terms.
No marketplace cut
Keep 100% of every booking you take.
Built around you
Services, pricing and rules that match how you actually work.
You keep more
More revenue retained. Fewer fees. Compounding over time.
Off-the-shelf platform vs your own booking system.
Both work. The question is who owns the customer, the data and the margin.
| Off-the-shelf booking platform | LJ-built booking system | |
|---|---|---|
| Ownership | You rent access to a platform | Built into your own website |
| Branding | Often limited by platform layout | Designed around your brand |
| Fees | Monthly fees, per-user fees, feature limits or marketplace cuts | From £1,000 one-off build |
| Customer journey | Customer is often sent to a third-party flow | Customer books directly on your site |
| Flexibility | Based on platform features | Built around your services and rules |
| Data | Stored inside another platform | Captured through your own site flow |
| Best for | Quick setup and standard bookings | Businesses that want control and lower platform dependency |
Why direct booking instead of a marketplace?+
Marketplaces take a cut of every booking, charge monthly fees, and own the customer relationship. Direct booking on your own site removes the middleman, protects your margins and keeps the customer yours.
Can I keep using my marketplace as well?+
Yes. Most clients run both, the marketplace as a discovery channel, and direct booking as the primary, cheaper conversion path. Over time, more of your repeat customers shift to direct.
What does the booking journey look like?+
Customer lands on your site → chooses a service → picks a time → enters details → pays a deposit or in full → gets a confirmation email. Built around how your business actually works.
Do you handle payments?+
Yes. Stripe is built in for deposits, full payment, subscriptions or pay-on-completion. Apple Pay and Google Pay work out of the box.
How is it priced?+
Direct booking is built into your website project. Scope varies (third-party integration vs custom in-house build), so it's quoted on request, usually £500–£1,000 on top of the website.