Own your bookings. Keep the revenue.
Booking and payment on your own site. Threads with OpenTable, ResDiary, Treatwell and Calendly, or replaces them.
Stop renting your customer relationship.
Your diary, your customers, zero commission.
Deposits, reminders and every channel in a single schedule.
Works with your providers, or replaces them.
Runs alongside OpenTable, ResDiary, Treatwell or Calendly, or fully replaces them.
Integrate approach
Sync availability and push direct bookings into your provider.
Complement approach
Marketplace for discovery, direct site for repeat customers.
Replace approach
Switch to your own engine, no per-booking commission.
Booking built around your business.
No lock-in
Your customers, your data, your terms.
No marketplace cut
Keep 100% of every booking.
Built around you
Services and rules that match how you work.
You keep more
More revenue retained, fewer fees.
Off-the-shelf vs your own booking system.
Both work. The question is who owns the customer, the data and the margin.
| Off-the-shelf | LJ-built | |
|---|---|---|
| Ownership | Rented platform access | Built into your own site |
| Existing providers | No direct connection | Threads with them or replaces them |
| Branding | Limited by platform layout | Designed around your brand |
| Fees | Monthly or per-booking cuts | From £2,800 one-off build |
| Customer journey | Sent to a third-party flow | Books directly on your site |
| Flexibility | Set by platform features | Built around your rules |
| Data | Stored on another platform | Captured through your own flow |
| Best for | Quick, standard bookings | Control and lower dependency |
Why direct booking instead of a marketplace?+
Marketplaces take a cut of every booking, charge monthly fees, and own the customer relationship. Direct booking on your own site removes the middleman, protects your margins and keeps the customer yours.
Can I keep using my marketplace or booking provider?+
Yes. We thread our booking system with OpenTable, ResDiary, Treatwell, Calendly and other providers, so you can keep the channels that work while pushing more direct bookings through your own site.
Can I keep using my marketplace as well?+
Yes. Most clients run both, the marketplace as a discovery channel, and direct booking as the primary, cheaper conversion path. Over time, more of your repeat customers shift to direct.
What does the booking journey look like?+
Customer lands on your site → chooses a service → picks a time → enters details → pays a deposit or in full → gets a confirmation email. Built around how your business actually works.
Do you handle payments?+
Yes. Stripe is built in for deposits, full payment, subscriptions or pay-on-completion. Apple Pay and Google Pay work out of the box.
How is it priced?+
Direct booking systems start from £2,800 (US$3,640) when built with your website project. Scope varies, so final pricing is quoted after scoping.