Insights
Notes from the AI search era.
Practical writing on GEO, AI-native websites, and what's actually working for traditional businesses right now.
- 12 Mar 2025GEO fundamentals
What is GEO, and why every traditional business needs it now
Generative Engine Optimisation is the new battleground for visibility. Here's what it is, how it works, and why ignoring it costs more than you think.
Read · 6 min read - 24 Feb 2025Visibility data
AI citations vs Google rankings: which actually drives bookings now
We compared the two channels for a real services business across 90 days. The result reframes how you should think about visibility budget.
Read · 5 min read - 10 Feb 2025Technical GEO
Schema markup for AI search: the five tags that actually move the needle
Most schema advice is bloated and outdated. Here are the five structured data types AI models genuinely use, and how to implement them well.
Read · 7 min read