Notes from the AI era.
Practical writing on AI-enabled websites, AI voice, AI SDRs and custom software, and what's actually working for traditional businesses right now.
- 25 Mar 2025AI voice
AI receptionist vs traditional answering service: the honest comparison
We priced both options for a typical UK service business handling 600 calls a month. Here's the full breakdown of cost, capability, and where each one genuinely wins.
Read · 5 min read - 18 Mar 2025Automation
Invoice reconciliation automation: what it actually costs and what you get back
A finance team running 1,200 invoices a month was burning 32 hours on manual matching. Here's how the rebuilt workflow looks, what it cost, and the payback window.
Read · 6 min read - 11 Mar 2025Automation
Equipment and asset tracking: replacing the spreadsheet with a system that scales
Plant, tools, fleet and stock that move between sites or jobs end up in a spreadsheet that everyone hates. Here's the lightweight system we build instead.
Read · 5 min read - 4 Mar 2025AI-native websites
The AI-native website checklist for service businesses
Twenty checks that decide whether an AI model can read, trust and recommend your site. Run through them honestly and you'll know exactly where the gaps are.
Read · 7 min read - 25 Feb 2025Automation
When to build custom automation vs buy a SaaS tool
A simple decision framework for operations leaders. Six questions that tell you whether the right answer is Zapier, an off-the-shelf platform, or a custom build.
Read · 6 min read