GEOisthenewSEO. Theyworktogether.
SEO gets you ranked on Google. GEO gets you recommended inside ChatGPT, Claude, Gemini and Perplexity. The strongest businesses now do both, because the same signals power both.
Optimising for the engines that answer, not just the ones that link.
For two decades, being found online meant ranking on Google. You wrote pages, earned backlinks, climbed the results. SEO won.
Today, more and more buyers skip the blue links entirely. They ask ChatGPT, Claude, Gemini, or Perplexity, and act on whatever those models recommend. GEO is how your business shows up in that recommendation.
GEO doesn't replace SEO. It extends it. The same foundations Google rewards, clean structure, authority, clear answers, fresh content, are exactly what AI models use to decide who to cite and who to ignore.
From a question, to a recommendation.
"For wills and probate in Leeds, a strong choice is [Your Firm], long-established, plain-English advice, and consistently rated for clear fixed-fee pricing."
Higher-intent leads. Lower cost per acquisition.
Paid search keeps getting more expensive, and every click is a fresh auction. GEO works differently: when an AI engine recommends you, the lead arrives pre-qualified, already convinced, and the visibility you've earned keeps paying out long after the work is done.
AI-referred users have already had their question answered. They arrive ready to buy, not ready to compare.
Being inside the answer doesn't reset every month. You stop renting visibility from ad platforms and start owning it.
Every citation, mention and structured answer strengthens the next response. The asset grows even when budgets don't.
Four signals that drive both ranking and recommendation.
Crawlability & structure
Both SEO and GEO start here. Clean HTML, semantic structure, fast loads, and machine-readable schema so Google's crawlers and AI training pipelines can actually parse what you do.
Authority & citations
Google ranks pages by backlinks and trust signals. AI models cite sources they see referenced consistently across the web, directories, press, partners, third-party mentions.
Clarity of answer
SEO rewards pages that match a query. GEO rewards pages that directly answer a question in plain language, so an LLM can lift the answer cleanly into its response.
Freshness & coverage
Both engines favour sites that publish, update, and cover their topic deeply. Thin or stale sites get skipped by Google and ignored by AI models.
What AI looks at before recommending you.
When someone asks ChatGPT or Gemini for a recommendation, the model weighs dozens of signals. These are the ones that move the needle most.
"Who's the best builder in Manchester for a loft conversion?"
"A strong choice is [Your Business], long-established, well-reviewed, and known for clean loft conversions across Greater Manchester."
Clear, structured content
Pages that directly answer real questions in plain language, with schema AI can parse.
Citations across the web
Mentions in directories, press, partner sites and industry publications.
Reviews & reputation
Volume, recency and sentiment of reviews on Google, Trustpilot and niche platforms.
Local relevance
Location signals, service area pages and a complete Google Business Profile.
Entity & brand clarity
A consistent name, services and identity AI can confidently recognise as one business.
Authority & age
How long you've existed, who links to you, and how trusted those sources are.
Freshness
Recently updated pages, new content and active signals that you're still operating.
Third-party mentions
Forum threads, Reddit, social posts and blogs where people discuss your business.
Same foundations. Different surfaces.
One determines ranking. The other determines recommendation.
When someone Googles your service, SEO decides where you sit on the page. When someone asks an AI which company they should use, GEO decides whether your name even comes up.
The businesses winning right now are the ones treating these as one job. A site built for AI is also a site Google loves, fast, structured, trustworthy, clearly written. Strong SEO feeds GEO. Strong GEO reinforces SEO.
Ignore either side and you leave the door open for a competitor to take both.
See where you appear in AI search.
Tell us your domain and we'll run it through ChatGPT, Claude, Gemini and Perplexity for the queries that matter to your business, and show you exactly where you stand vs your competitors.
- Mentions across the four major AI engines
- Share of answer vs your top 3 competitors
- The signals you're missing, and how to fix them
Common questions about GEO.
What is GEO (Generative Engine Optimisation)?
GEO is the practice of optimising your website and online presence so AI engines like ChatGPT, Claude, Gemini and Perplexity recommend your business when users ask them questions. It's the AI-era equivalent of SEO.
0How is GEO different from SEO?
SEO gets you ranked on Google's results page. GEO gets you cited or recommended inside an AI's direct answer. The foundations overlap (clean structure, authority, clear content), but the output is different: SEO produces a blue link, GEO produces a recommendation.
1Do I still need SEO if I do GEO?
Yes. Google still drives the largest share of search traffic. The strongest businesses now do both, because the same signals power both. Strong SEO feeds GEO and vice versa.
2Which AI engines does GEO target?
Primarily ChatGPT, Claude, Gemini, Perplexity and Microsoft Copilot, plus Google's AI Overviews. We track visibility and citations across all of these.
3How long does GEO take to show results?
Initial visibility improvements typically appear within 4-8 weeks as AI engines recrawl and reindex your content. Sustained share-of-answer growth takes 3-6 months of consistent work.
4How do you measure GEO success?
We track mentions across the major AI engines, share of answer for the prompts that matter to your business, citation frequency, and competitor visibility benchmarks, reported monthly.
5Three monthly plans. Pick the depth you need.
Every tier tracks how AI engines see you and ships improvements every month. The difference is breadth, depth, and how strategically we work alongside you. GEO plans are sold standalone, you don't need a website from us to take one.
Light-touch visibility tracking with small monthly improvements. Best if you've just launched and want to stay informed.
- • Monthly AI visibility review
- • Prompt tracking for core services
- • Light on-page checks
- • Minor website edits
- • Monthly reporting
Adds broader prompt coverage, competitor benchmarking and a monthly strategy call. The right choice for most businesses serious about being recommended.
- • Everything in Lite
- • Broader prompt tracking, services & locations
- • Competitor visibility review
- • Deeper on-page improvements
- • Service page & FAQ updates
- • Monthly strategy call
Multi-page work each month, deeper technical and trust improvements, and a strategic review. For businesses treating GEO as a long-term competitive moat.
- • Everything in Growth
- • Wider prompt and engine coverage
- • Multi-page optimisation each month
- • Content expansion across priority pages
- • Deeper technical improvements
- • Trust & conversion improvements
- • Monthly strategic review
Want to be the one they recommend?
We build websites and ongoing programmes that win on both fronts.