Notes from the AI search era.
Practical writing on GEO, AI-native websites, and what's actually working for traditional businesses right now.
- 12 Mar 2025GEO fundamentals
What is GEO, and why every traditional business needs it now
Generative Engine Optimisation is the new battleground for visibility. Here's what it is, how it works, and why ignoring it costs more than you think.
Read · 6 min read - 24 Feb 2025Visibility data
AI citations vs Google rankings: which actually drives bookings now
We compared the two channels for a real services business across 90 days. The result reframes how you should think about visibility budget.
Read · 5 min read - 10 Feb 2025Technical GEO
Schema markup for AI search: the five tags that actually move the needle
Most schema advice is bloated and outdated. Here are the five structured data types AI models genuinely use, and how to implement them well.
Read · 7 min read - 8 Apr 2025Measurement
How to track your AI visibility, ChatGPT mentions and citation share
A practical playbook for measuring how often ChatGPT, Claude, Gemini and Perplexity recommend your business, the prompts to run, the metrics that matter, and the tools that make it repeatable.
Read · 8 min read - 1 Apr 2025Local GEO
GEO for local service businesses: how to win the city-level AI prompt
When a buyer asks ChatGPT for the best plumber in Manchester or the top AI agency in Leeds, the answer is shaped by signals most local businesses ignore. Here's the playbook.
Read · 6 min read - 25 Mar 2025AI voice
AI receptionist vs traditional answering service: the honest comparison
We priced both options for a typical UK service business handling 600 calls a month. Here's the full breakdown of cost, capability, and where each one genuinely wins.
Read · 5 min read - 18 Mar 2025Automation
Invoice reconciliation automation: what it actually costs and what you get back
A finance team running 1,200 invoices a month was burning 32 hours on manual matching. Here's how the rebuilt workflow looks, what it cost, and the payback window.
Read · 6 min read - 11 Mar 2025Automation
Equipment and asset tracking: replacing the spreadsheet with a system that scales
Plant, tools, fleet and stock that move between sites or jobs end up in a spreadsheet that everyone hates. Here's the lightweight system we build instead.
Read · 5 min read - 4 Mar 2025AI-native websites
The AI-native website checklist for service businesses
Twenty checks that decide whether an AI model can read, trust and recommend your site. Run through them honestly and you'll know exactly where the gaps are.
Read · 7 min read - 25 Feb 2025Automation
When to build custom automation vs buy a SaaS tool
A simple decision framework for operations leaders. Six questions that tell you whether the right answer is Zapier, an off-the-shelf platform, or a custom build.
Read · 6 min read - 18 Feb 2025Strategy
AI search vs Google search: where your visibility budget belongs in 2025
Google still drives more traffic. AI drives higher-intent enquiries. Here's how to split a finite SEO budget between the two without dropping the ball on either.
Read · 6 min read